CN 11-5366/S     ISSN 1673-1530
“风景园林,不只是一本期刊。”

深圳公园服务管理协同提升策略

Strategies for Collaborative Enhancement of Park Service Management in Shenzhen

  • 摘要:
    目的 随着城市建设进入存量发展时代,深圳市的公园数量已超过1 320个,公园绿地的发展逐渐从重视硬件建设,转变到关注软性服务,但公园服务供给与市民多元化需求错位、管理效率不足等问题日益凸显,亟需探寻新的发展路径,破解当下公园“重建设轻运营”困局,促进深圳公园的高质量运营管理与服务。
    方法 明确“需求分析—服务优化—管理协同”的研究路径,基于《深圳市城市公园绿地“开放共享场景”大数据调查报告》(2023年)及深圳公园的实地调研数据,聚类分析识别市民高频活动场景,结合空间分析与需求缺口量化模型,解析设施布局与需求的匹配差异,并构建“最小服务单元”计算模型,指导服务设施的精准配置与动态调配。
    结果 以公园服务优化与管理协同策略为核心,通过服务设施的组合布局、规模和弹性供给优化,结合数据治理、活动场景与政策机制三大策略的管理协同,实现公众需求、服务供给与管理响应的闭环联动。
    结论 公园作为城市公共空间的核心载体,需以服务场景化与管理智能化的深度融合回应市民需求。通过服务管理协同提升策略,既可在公众、市场、政府之间搭建起桥梁,实现公园的服务效率及质量与市民需求的精细化匹配,又可以缓解政府财政压力,利用市场化创新提升服务品质。该研究可为深圳及其他高密度城市公园的可持续发展提供理论支撑与实践范式,推动公园从“空间供给”向“价值共创”升级。

     

    Abstract:
    Objective As urban construction evolves into an era of stock development, Shenzhen has seen an increase in the number of parks to more than 1,320. This growth marks a significant shift from an emphasis on hardware construction to a focus on soft services. However, challenges such as the mismatch between park service supply and the diverse demands of citizens, as well as insufficient management efficiency, have become increasingly evident. To address these issues, strategies such as “scenario-based service optimization” and “data-driven management collaboration” can be adopted. These approaches aim to break the cycle of “emphasizing construction over operation” in parks, thereby promoting high-quality operational services and effective management within Shenzhen’s parks.
    Method The research pathway is delineated as “demand analysis – service optimization – management collaboration”. This research utilizes data from the Big Data Survey Report onOpen and Shared Scenariosof Urban Park Green Spaces in Shenzhen (2023), as well as on-site research data from various parks. A cluster analysis is conducted to identify high-frequency activity scenarios among citizens. By combining functional and spatial analyses of the parks under research, the research proposes a quantitative model to assess the gap in park service demand. This model critically analyzes the discrepancies between the existing layout of park facilities and the actual needs of visitors. To enhance park service efficiency and improve visitor experiences, several factors are taken into account when determining the scale of services. These include park location, functional characteristics, site size, visitor flow, and demographics. The analysis integrates existing supporting service facilities to create a “minimum service unit” calculation model. This model identifies strategically located stations within the parks that provide essential daily services and consumption experiences for citizens. By ensuring these stations cover all main activity areas, the research aims to guarantee that visitors can access necessary services within a reasonable walking distance. This approach facilitates precise configuration and dynamic allocation of service facilities, ultimately enhancing the overall service quality of the parks.
    Result The core of this research is centered around the strategies for collaborative park service optimization and management. From a hardware perspective, service upgrades are achieved through a combination of layout optimization, scale adjustments, and elastic supply strategies for service facilities. On the software side, three primary strategies are proposed, focusing on the perspectives of construction management departments, users, and operational service institutions. These strategies include enhancing data governance levels, optimizing the management of activity scenarios, and innovating policy mechanisms. These strategies can help establish a closed-loop linkage among public demand, service supply, and management response.
    Conclusion As parks serve as the core carriers of urban public space, it is essential for them to respond proactively to citizens’ needs. This can be achieved through the deep integration of service scenarios with intelligent management systems. By employing the strategies for collaborative improvement of service management, a bridge can be constructed among the public, the market, and the government. This approach not only improves the efficiency and quality of park services but also alleviates financial pressures on government bodies. Moreover, leveraging market-oriented innovations to improve service quality can provide both theoretical support and practical models for the sustainable development of parks in Shenzhen and other high-density cities. This transition encourages the upgrading of parks from merely “space supply” to a model of “value co-creation”. In this context, parks can evolve into dynamic spaces that not only fulfill recreational needs but also serve as integral components of urban life that promote social interaction, environmental sustainability, and community well-being. By aligning the interests of various stakeholders, including citizens, local businesses, and governmental agencies, we can foster a collaborative ecosystem that enhances the overall quality of urban life. To facilitate this transition, continuous feedback mechanisms must be established. Regular surveys and data collection can help park managers stay attuned to the changing needs and preferences of visitors, and this ongoing dialogue between the two will ensure that parks remain relevant and responsive to the community they serve. In conclusion, the development of parks in Shenzhen requires a multifaceted approach that embraces both technological advancements and community engagement. By prioritizing service optimization and effective management collaboration, we can create parks that not only meet current demands but also anticipate future needs. This proactive stance will help ensure that parks in Shenzhen thrive not only as green spaces but also as vibrant hubs of social and cultural activities, ultimately contributing to the city’s long-term sustainability and livability. Through these efforts, we can redefine the role of urban parks, transforming them into essential elements that contribute positively to the urban fabric, thus fostering a sense of community and enhancing the quality of life for all citizens.

     

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