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广告刊例

 

《风景园林》杂志由中华人民共和国教育部主管、北京林业大学主办,是风景园林专业前沿期刊,国家风景园林一级学科同名期刊。

《风景园林》作为国家新闻出版广电总局认定的学术期刊,在2012年教育部开展的一级学科评估中,《风景园林》被列为学科评估统计的建筑类国内学术期刊,也是许多高校风景园林学科重要的刊物之一。创刊十余年来,《风景园林》秉承百家思想库,新锐设计堂的办刊思想,努力将期刊办成风景园林行业先进理念和优秀成果的传播平台,教育、实践、研究的交流平台。

《风景园林》杂志发行范围广泛,每期有效递送至全国各级图书馆、相关政府主管部门,国内及国际优秀风景园林高校、研究机构,风景园林设计、施工、材料单位等。此外,《风景园林》为众多广告客户开辟了良好的广告平台,覆盖全面的发行渠道助力广泛推广,高认可度的学术影响力助力树立企业形象,开放办刊的平台助力更多更广的合作。

《风景园林》,值得托付!

 

适宜广告类别:国内及国际风景园林及相关行业设计、施工单位

机械设备商、苗木商、材料商

设计师工具类产品地产商

展会信息、招聘信息等。

 

一、广告分类

1. 纸质广告

优秀的纸质广告以庄重的形式呈现企业形象,方便赠阅及保存。

 

杂志纸质版广告版位

纸质版广告页尺寸(mm

封底

广告尺寸236×240mm所有文字离边10mm,广告页四周各加3mm出血延伸以供剪裁。

后插页

广告尺寸236×300mm所有文字离边10mm,广告页四周各加3mm出血延伸以供剪裁。

封二/封三

广告尺寸236×300mm所有文字离边10mm,广告页四周各加3mm出血延伸以供剪裁。

内夹页(发行夹带/

不包括设计与印刷)

210×285mm

内页1/4

118×150mm

 

纸质广告投稿注意事项:
联系人:请广告主注明联系人及联系电话

纸质广告页格式:请提供可以修改的广告页及JPG格式清晰广告页。

名称:广告主名称+希望发表的期数.psd/.jpg

纸质广告优惠:

理事单位广告优惠以合作协议为准。

单独刊登广告的客户,年度刊登6次及以上享广告报价的8折优惠。

纸质广告杂志赠送:

理事单位的杂志赠送本数以理事单位合作协议为准。

单独刊登广告的客户,广告发表当期赠送两本杂志,额外购买当期杂志,享杂志售价的8折优惠。

 

2. 网站广告:

《风景园林》官方网站全新升级(www.lalavision.com),通过活动理事单位等多个板块快速推广宣传,提升影响力及信息搜索。

 

3. 微信、微博广告:

《风景园林》官方微信和微博读者众多,通过掌上推送,将宣传内容快速送达至每位用户手中。

 

二、广告内容

广告主应当对广告内容的真实性负责,以健康的表达形式表达广告内容,并保证图文资料正确。

广告经营者、广告发布者依据法律、行政法规查验有关证明文件,核对广告内容。对内容不符或者证明文件不全的广告,广告经营者不得提供设计、制作、代理服务,广告发布者不得发布。

依照《广告法》,对广告内容要求如下:

第九条 广告不得有下列情形:

(一)使用或者变相使用中华人民共和国的国旗、国歌、国徽,军旗、军歌、军徽;

(二)使用或者变相使用国家机关、国家机关工作人员的名义或者形象;

(三)使用国家级最高级最佳等用语;

(四)损害国家的尊严或者利益,泄露国家秘密;

(五)妨碍社会安定,损害社会公共利益;

(六)危害人身、财产安全,泄露个人隐私;

(七)妨碍社会公共秩序或者违背社会良好风尚;

(八)含有淫秽、色情、赌博、迷信、恐怖、暴力的内容;

(九)含有民族、种族、宗教、性别歧视的内容;

(十)妨碍环境、自然资源或者文化遗产保护;

(十一)法律、行政法规规定禁止的其他情形。

第十条 广告不得损害未成年人和残疾人的身心健康。

第十一条 广告内容涉及的事项需要取得行政许可的,应当与许可的内容相符合。广告使用数据、统计资料、调查结果、文摘、引用语等引证内容的,应当真实、准确,并表明出处。引证内容有适用范围和有效期限的,应当明确表示。

第十二条 广告中涉及专利产品或者专利方法的,应当标明专利号和专利种类。未取得专利权的,不得在广告中谎称取得专利权。禁止使用未授予专利权的专利申请和已经终止、撤销、无效的专利作广告。

第十三条 广告不得贬低其他生产经营者的商品或者服务。

第十四条 广告应当具有可识别性,能够使消费者辨明其为广告。

 

三、广告联系

联系地址:北京市海淀区清华东路北京林业大学学研中心A1305

联系电话:010-62337675

联络邮箱:shenjingxia@lalavision.com

联络QQ2172027048

联系人:申静霞

 

Overseen by the Ministry of Education of the People’s Republic of China and organized by Beijing Forestry University, Landscape Architecture is a leading magazine specializing in landscape architecture and a national top-tier journal in the discipline of landscape architecture.

Landscape Architecture is an academic journal recognized by the State Administration of Press, Publication, Radio, Film and Television. The Ministry of Education had evaluated top-tier disciplines in 2012 and listed the journal as "a domestic academic journal in the statistically evaluated discipline of architecture". In addition, the journal is one of the key publications in numerous colleges and universities in the discipline of landscape architecture. For more than a decade since its inaugural issue, Landscape Architecture has adhered to the philosophy of being a " think tank of a hundred schools of thought and a hall of novel designs". It has striven to establish itself as a communication platform for forward-looking ideas and outstanding achievements in the industry of landscape architecture, as well as an exchange platform for educational, practical and research purposes.

As a widely-distributed journal, Landscape Architecture has effectively extended its domestic and international reach to various libraries and relevant government authorities, be it in outstanding colleges and universities that offer the discipline, research institutions, or enterprises specializing in design, construction and materials. Landscape Architecture has provided countless advertisers with an exceptional platform for advertising. Its expansive distribution channels and wide coverage facilitates promotion, and its highly-acclaimed academic influence helps enterprises in the establishment of their corporate image. Furthermore, the open publishing platform encourages greater and broader cooperation.

Landscape Architecture – a trustworthy journal!

 

Suitable advertising categories:

Domestic and international enterprises in the field of landscape architecture and related industry design and construction;

Manufacturers of machinery and equipment, seedling dealers, material suppliers;

Designer tools & supplies, real estate developers;

Exhibition information, recruitment information.

 

I. Types of advertising

1. Print advertisement

Excellent print advertisements provide a formal presentation of the corporate image, making it easier to read and keep.

Advertising spaces in print advertisement

Page sizesmm

Back cover

Advertising size 236×240 mm. Text border 10 mm, can extend border by 3 mm for clipping.

Back insert

Advertising size 236×300 mm. Text border 10 mm, can extend border by 3 mm for clipping.

Inside front cover/inside back cover 

Advertising size 236×300 mm. Text border 10 mm, can extend border by 3 mm for clipping.

Insert (publication insert/excluding design and printing)

210×285 mm

Inner page 1/4

118×150 mm

 

Matters needing attention for print advertisements:

Contact person: The advertiser is to indicate the contact person and the contact number.

Page format for print advertisementsPlease provide advertising pages that can be modified and clear advertising pages in JPG format.

Name: advertiser name + number of issues to be published .psd/.jpg

Discounts for print advertisements:

Discounts for council members shall be subject to the cooperation agreement.

Clients who place advertisements separately shall enjoy a 20% discount on advertising quotations for six or more advertisements per year.

Complimentary copies for print advertisement:

Complimentary copies of magazines for council members shall be subject to the cooperation agreement.

Clients who place advertisements separately shall receive two complimentary copies of the issue with the advertisement. Clients shall enjoy a 20% discount on the selling price of the magazine when they purchase additional copies of that issue.

 

2. Website advertisement

The official website of Landscape Architecture has been upgraded (www.lalavision.com), allowing the journal to achieve rapid promotion and publicity through the "activities" and "council members" segments to enhance influence and information search.

 

3. Advertisements on WeChat and Weibo

With numerous followers in its official WeChat and Weibo accounts, Landscape Architecture is able to utilize these platforms to deliver specified content to users quickly.

 

II. Advertising content

Advertisers shall be responsible for the authentication of advertising contents, expression of advertising content in an ethical manner, and the accuracy of graphical and textual information.

Advertising agents and publishers shall examine relevant documents and verify the advertising contents in accordance with the law and administrative regulations. Advertising agents shall not take part in the design and production of advertisements, nor in operations involving advertisements which contain non-factual contents or those with incomplete documents of certification. Such aforementioned advertisements shall not be published.

 

According to the Advertising Law of the People's Republic of China, the requirements for advertising content are as follows

Article 9 An advertisement should not contain any of the following contents:

(1) The national flag, national anthem, national emblem, military flag, military song, or military emblem of the People's Republic of China, regardless of whether such use is explicit or illicit;

(2) The name or image of any state authority or its staff member, regardless of whether such use is explicit or illicit;

(3) Terms such as “national,” “highest,” “best,” or similar;

(4) Content that harms the dignity or interest of the state or divulges any state secret;

(5) Content that disturbs social stability or damages public interest;

(6) Content that harms personal or property safety, or results in personal privacy breaches;

(7) Content that disturbs the public order, or violates good social practices;

(8) Content that contains obscenity, pornography, gambling, superstition, terrorism, or violence;

(9) Content that addresses ethnical, racial, religious, or sexual discrimination;

(10) Content that obstructs the protection of environment, natural resources, or cultural heritages;

(11) Content under any other circumstances as set out by any law or administrative regulation.

Article 10 Advertisements shall not harm the physical and mental health of underaged persons and persons with disabilities.

Article 11 Where the contents of an advertisement involve any matter subject to administrative licensing, it shall conform to the licensed content. The data, statistics, investigation results, excerpts, quotations, and other citations used in an advertisement shall be true and accurate, with the sources cited. If any citation has a scope of application or a term of validity, the scope of application or term of validity shall be clearly indicated.

Article 12 Where an advertisement involves any patented product or patented method, the patent number and the patent type shall be indicated. An advertisement shall not falsely claim that a patent has been granted prior to the actual approval of such patent. An advertisement is prohibited from using a patent application before the patent is granted or using any expired, revoked, or invalidated patent.

Article 13 Advertisements shall not disparage the goods or services of any other producer or trader.

Article 14 Advertisements shall be discernible to allow consumers to identify it as an advertisement.

 

III. Advertising contact

Address: Room 1305, Building A, Academic Research Center, Beijing Forestry University, No.35 Tsinghua East Road, Haidian District, Beijing, PRC

Tel010-62337675

E-mailshenjingxia@lalavision.com

QQ2172027048

Contact person: Shen Jingxia