Public Perception of Cultural Ecosystem Services in Urban Parks: A Case Study of Urban Parks of Jinan City Proper

As a link between humans and the natural ecosystem, urban parks provide significant ecosystem services. Studying the perceptions of different users over cultural ecosystem services is of great guiding significance to optimize park design and improve the service quality. Taking the parks in the Jinan City Proper as examples, this research adopts the importance-satisfaction analysis method to study the perceptions of local residents and non-local tourists on the cultural services of urban parks. It discloses that from the perspective of public perception results, priority should be given to improve the education and knowledge, cultural heritage, social relations, and sense of place of urban parks in the main urban areas, and local residents and non-local tourists differ significantly in their perception of the cultural services. From the perceptual results of various types of parks, the mean satisfaction value of comprehensive parks is slightly lower than the mean importance value, the mean satisfaction value of specialized parks is higher than the mean importance value, and all types of parks have service types of low satisfaction. Based on this, it proposes promotion strategies of cultural services respectively for the low-satisfaction services of public perception and the weaknesses of various types of parks. This research shows that urban public perception research can complement the top-down planning process, and the importance-satisfaction analysis method is universal and easy to operate.