Research on Recreational Psychology Profiling of Tourists in Urban Parks Based on User Generated Content Image Data

In urban parks, recreational psychology profiling of tourists is helpful to accurately identify the recreational preferences and needs from a people-oriented perspective, and pertinently guide park space and landscape regeneration practice. Drawing on the theory of psychology profiling originating from criminology and environmental behavior science, and based on the thematic cluster analysis of user generated content (UGC) image data in online social media platforms, this research constructs a recreational psychology profiling analysis method targeting tourists in urban parks. The method takes data translation, preference expression and psychology profiling as operation steps, and further takes five landscape types (garden space, natural flowers and trees, artificial landscape, historical relics and recreational activities) and six groups of image characteristic factors (overall–partial, graphic–informational, constant–changeable, iconic–routine, vital–sullen, and complex–pure) as profiling elements. Taking Shaping Park in Chongqing as an example, this research conducts a group-based psychology profiling analysis on tourists varying in gender, area and age in the park. It finds out that: 1) male tourists pay more attention to spatial cognition and humanistic experience, while female tourists pay more attention to landscape details and aesthetic experience; 2) local tourists pay attention to leisure experience and daily landscape, while external tourists pay attention to sightseeing experience and characteristic landscape; 3) young tourists have “pretending sadness for poem composing” psychology, middle-aged tourists have “reclusive aesthetic” psychology, while elderly tourists have “vitality compensation” psychology. In addition, based on the individual psychology profiling analysis of the top 20 and top 4 tourists in the park in terms of sample size, the research proposes several guiding measures for people-oriented renewal of urban parks from two aspects of recreational space optimization and recreational route guidance, which may provide theoretical and methodological reference for related space governance practice regarding urban parks.